Case Study: Mari Smith achieves 57% more blog traffic and higher engagement with Animoto

How Marketing Expert Mari Smith is Leading by Example with Facebook Videos

Mari Smith, a Facebook marketing expert and digital strategist, needed to demonstrate best practices for social video by producing timely, high-impact clips her followers could easily consume and share. To do this she turned to Animoto and its Marketing Video Builder to create short, same-day videos that promoted blog posts, events and other content.

Using Animoto’s Marketing Video Builder, Mari produced polished, attention-grabbing videos with big text for sound‑off viewing; one Animoto-made video drove 57% more traffic to a promoted blog post than a link-only post. The campaign delivered strong engagement — 45.5K views, 450 shares and 100 comments on a $300 spend — showing Animoto’s ability to boost timely reach and traffic.

Mari Smith

Mari Smith

Facebook Marketing Expert