Case Study: Crate & Barrel achieves same-day, high-engagement catalog videos with Animoto

How Crate and Barrel turned its Product Catalog into a Video ad in under 24 hours

Crate and Barrel needed a fast, budget-friendly way to promote its Spring 2016 product catalog without the multi-week outsourcing process it normally uses. The retail chain turned to Animoto’s online video creation service to produce a one-minute marketing video same-day, repurposing catalog photos and simple text instead of hiring a videographer.

Using Animoto, the team uploaded existing images, applied a “Standout” style and shared the minute-long video on Facebook and Instagram; the campaign drove about 155K impressions, an estimated 7.9% ad recall lift, and required 0 videographers. Animoto’s solution delivered impressions, clicks, and engagement comparable to previously outsourced or in-house multi-week videos while slashing production time and cost.

Crate & Barrel

Suzy Cirulis

VP of Marketing