Animoto
8 Case Studies
Case Study: Like a Local Tours achieves 3X revenue growth with Animoto
A Animoto Case Study
How a video about an ice cream sandwich resulted in 3X revenue for this local business
Like a Local Tours, a Brooklyn-based tour company, needed to grow bookings and build a social presence to reach more customers. Founder Lauren Beebe—an ANIMOTO customer since 2013—used ANIMOTO’s Marketing Video Builder (Standout (Square) style) to experiment with square videos optimized for mobile and Instagram.
Using ANIMOTO, they shot and edited a short square video about OddFellows Ice Cream Co.’s signature brioche ice cream sandwich in under two days, then ran targeted Facebook and Instagram ads with $250 and a 10% booking promo over four days. The campaign delivered measurable impact: 3X revenue versus the prior year, 8X Instagram video views, and 2.7X Instagram profile views—results attributed to ANIMOTO’s video tools and the focused, shareable creative.
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Like a Local Tours
Lauren Beebe
Founder