Case Study: City Girl Flowers achieves brand awareness and lands 3 corporate clients with Animoto

City Girl Flowers - Customer Case Study

City Girl Flowers, a boutique floral studio owned by Jill Gaynor, needed to boost brand awareness and improve Google search ranking on a tight budget. To do this she turned to ANIMOTO, using its Marketing Video product (Standout style) to create how‑to, business overview, and seasonal videos for her YouTube channel.

By using ANIMOTO to publish educational and holiday videos, City Girl Flowers amassed 24K minutes of video watched with an average view duration of 1:03, over 20,000 organic views on a single video, and $0 spent on advertising. That exposure directly led to new business — including three corporate clients and a hire from a talent‑agency music agent — demonstrating ANIMOTO’s measurable impact on brand awareness and customer acquisition.

City Girl Flowers

Jill Gaynor

Owner