Case Study: Solomon Park improves lab website usability with Animink

Solomon Park streamlines lab shopping with Animink’s responsive redesign

Animink redesigned the website for Solomon Park, a supplier of high-quality frozen serum and plasma products for global laboratories. The client's challenge was an outdated website with poor navigation and structure that hindered visitors from accessing necessary information, which was detrimental to their online success.

The solution implemented by Animink involved a complete redesign using a custom WordPress theme, featuring a multi-currency eShop, improved navigation, a chatbot for support, and an optimized content strategy. The result was a stronger, more modern online presence that made it significantly easier for visitors to explore services and purchase products. Animink successfully revived the client's digital footprint.

Solomon Park