Case Study: Nichols Store, Inc. achieves a redesigned, more organized ecommerce website with Animink

Nichols Store, Inc redesigns its website for a 3rd time with Animink

Nichols Store, Inc, a family-owned outdoor sportsman retail center, needed a newly redesigned website to showcase its vast array of products and provide an organized online shopping experience for its customers. They engaged the web design vendor Animink for this custom ecommerce website development project, which was the third iteration of their site designed by the firm.

Animink implemented a solution that included a full website redesign with a rugged, outdoorsy theme. The new site featured easily navigational categories for the store's many departments, a trophy gallery for user submissions, detailed informational sections, and a client-side area for the store to update content directly. While specific metrics are not provided in the text, the result was a comprehensive online presence that better represented the store's offerings and atmosphere. Animink also provides ongoing web maintenance and regular updates for the site.

Nichols Store, Inc