Case Study: Old Republic Title Insurance achieves 200x more traffic with Animaker

Old Republic Title Insurance drives 200x more traffic with Animaker

Old Republic Title Insurance, a leading title insurance group in the United States, faced the challenge of making their complex and often perceived as boring insurance content engaging for a general audience. To increase their online presence and brand recognition, they initially used live-action videos but received a poor response. They turned to Animaker to utilize animated videos as a solution.

By creating an animated explainer video with Animaker instead of a live-action one, Old Republic Title Insurance achieved a dramatic increase in engagement. The animated video garnered 75,663 views compared to the live-action video's 434 views, representing a 200-fold increase in traffic. This strategy successfully made their content fun and engaging, proving the effectiveness of animated video marketing for the insurance industry.

Old Republic Title Insurance