Case Study: Facebook boosts reach and engagement with Animaker’s vertical video ads

Facebook boosts reach by 58% with Animaker vertical video

Facebook was facing a challenge with its advertising, as marketers found it difficult to create engaging video ads that could capture attention within the first three seconds on its mobile-dominated platform. To address this, they partnered with Animaker, utilizing its Vertical Video Maker service to test the effectiveness of vertical video ads.

Animaker implemented a test campaign using two identical videos in different formats. The results showed that the vertical video dramatically outperformed the horizontal one, reaching 58% more people at a 63.5% lower cost per 1000 impressions. It also achieved 28.5% more reactions and 39% more shares, demonstrating that Animaker's solution provided significantly better engagement and value for the advertising budget.

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