Case Study: Honey Brothers achieves 122% higher ROAS with Anicca's Performance Max overhaul

Honey Brothers boosts ROAS by 122% with Anicca

Honey Brothers, a leading provider of arboricultural and forestry equipment, sought to improve their ecommerce ad performance by boosting purchases and ROAS while reducing wasted ad spend and acquisition costs. They partnered with the vendor Anicca to revamp and restructure their Google Ads account, with a focus on implementing optimized Performance Max campaigns.

Anicca's solution involved replacing auto-upgraded campaigns with newly structured Performance Max campaigns, using product feed data to control spending. They reorganized the account by product category and profitability, utilizing feed rules and labels for precise budget allocation. This strategic approach led to impressive results for Honey Brothers, including a 90% increase in conversions, a 121% rise in conversion rate, a 122% boost in ROAS, and a 46% reduction in cost per acquisition.

Honey Brothers