Case Study: EZ Living Furniture boosts ROAS and revenue with Anicca Digital

EZ Living Furniture boosts Meta ROAS 600% with Anicca

EZ Living Furniture, a leading Irish furniture retailer, was using Meta advertising primarily for brand awareness but sought to generate stronger sales and revenue from the platform. They engaged Anicca Digital to address the underperformance of their existing campaigns.

Anicca implemented a new paid social strategy, restructuring the entire Meta account architecture. Their solution centered on using catalogue ads and a streamlined campaign structure to drive sales. They also introduced comprehensive measurement protocols for transparent reporting. The results were substantial, with account ROAS increasing by 600% in the first month. Over the following year, Anicca's strategy consistently performed above the new target, successfully unlocking the platform's potential for significant incremental revenue.

EZ Living Furniture