Case Study: Big Furniture Warehouse boosts back-in-stock visibility with Anicca's custom product labelling script

Big Furniture Warehouse boosts ROAS 28% with Anicca

Anicca Digital helped a major e-commerce furniture retailer, Big Furniture Warehouse, address a challenge with capitalizing on restocked inventory. The client faced diminished product visibility in Google Ads after items came back in stock, causing them to lose market momentum as these products failed to gain traction.

Anicca developed a proprietary product labelling script that automatically identifies and labels recently restocked items, syncing them to Google Merchant Centre. They paired this with a dedicated Performance Max campaign strategy for back-in-stock products. This solution increased product visibility and achieved a 28% higher return on ad spend than the baseline campaign over 30 days.

Big Furniture Warehouse