Case Study: Top Canadian Telco Company achieves 10% revenue growth and lower churn with Angoss

How a Top Canadian Telco Company Saw a 10% Increase in Revenue and Reduced Churn Rates

The Canadian Telco Company, one of Canada’s leading telecommunications providers, needed to make its campaigns more targeted, attract customers to product offers, and reduce churn in an increasingly competitive market. To support these goals, it worked with Angoss and used KnowledgeSTUDIO™ with Angoss Decision Trees as part of its analytics environment.

Angoss helped the Canadian Telco Company manage over 100 models more efficiently, reduce variables for modeling, and better visualize data relationships. As a result, the company improved campaign lift, increased customer retention, and achieved a 10% increase in incremental revenue, along with six-figure revenue gains.