Case Study: American Multinational Corporation achieves evidence-based strategy and decision-making with Angoss

How a Multinational Corporation Used Text Analytics to Develop Evidence-based Strategies and Decisions

The American Multinational Corporation, a San Jose-based networking equipment manufacturer, needed a better way to make sense of massive volumes of text data from stakeholders such as media analysts, blogs, and call center notes. Its CEO-led Integrated Intelligence initiative aimed to uncover key messages from influencers and improve evidence-based strategy, and it turned to Angoss KnowledgeREADER™ for support.

Angoss implemented text and predictive analytics through an intuitive platform that integrated Lexalytics with Angoss predictive modeling, enabling the company to identify themes, measure sentiment, and structure unorganized data. As a result, the American Multinational Corporation expanded its analysis beyond social media, eliminated much of the guesswork from decision-making, and began making more strategic business and product choices based on customer needs.