Case Study: North American Banking Services Provider achieves doubled response rate on a print campaign and $250,000 in savings with Angoss

How a Banking Services Provider Doubled their Response Rate on a Print Campaign and Saved $250,000

A North American banking services provider with more than 3 million customers and a supermarket-branded loyalty program needed to boost redemptions from a print catalogue while cutting costs. The team faced the challenge of improving direct-mail targeting and finding the optimal mailing size to reach a break-even response rate (minimum 5%) that had never been achieved.

Angoss used KnowledgeSTUDIO to build a predictive model from historical data and 1,000+ variables, scoring customers and recommending mailing only the top 20% most likely to redeem. The targeted approach doubled the campaign’s response goal (with a 4x uplift in responders), reduced waste, and saved about $250,000.