Case Study: Zerto achieves 179% ROI growth with Angora Media

Zerto increases ROI by 179% with Angora Media

Zerto, a B2B tech company specializing in cloud data management and business continuity, faced the challenge of growing its revenue pipeline and ROI while operating within a fixed Google Ads budget. Their longer sales cycle also created difficulties with proper revenue attribution. Partnering with Angora Media, they sought to increase marketing efficiency and improve campaign tracking.

Angora Media implemented a solution involving campaign consolidation, the use of broad match keywords, and smart bidding strategies like Target CPA. This was complemented by a complete overhaul of performance tracking. As a result, Zerto achieved a 179% increase in ROI and a 143% growth in revenue while maintaining its ad spend, alongside a 29% reduction in cost per acquisition (CPA).

Zerto