Case Study: Hadassah Medical Center Drives 2.5M+ Social Media Interactions with Angora Media

Hadassah Medical Center drives 2.5M+ social media interactions with Angora Media

Hadassah Medical Center, a prestigious hospital in Israel, faced the challenge of creating engaging social media content around the complex topic of medicine. Their goal was to humanize their staff and share medical knowledge in a way that was accessible and interesting for a general audience, all while growing their organic social media presence. They partnered with vendor Angora Media for social media management services.

Angora Media implemented a solution focused on telling authentic human stories from the hospital, showcasing both staff and patients through a diverse content strategy that included Reels, Stories, and regular posts. This approach successfully highlighted the hospital's culture and expertise in a relatable way. The results were significant organic growth, including 2 million views on TikTok, a 1,500% increase in Instagram engagement, and a 470% spike in Facebook post interactions.

Hadassah Medical Center