Case Study: Dyson achieves a 189% increase in ads conversion rate with Angora Media

Dyson boosts ads conversion rate by 189% with Angora Media

Dyson, a multinational home appliance technology company, faced the challenge of generating a higher volume of high-quality B2B leads for its institutional products in a competitive market while needing to control the cost per lead. They partnered with the vendor Angora Media to break through a performance plateau in their Google Ads campaigns and maximize their return on investment.

Angora Media implemented a strategic solution for Dyson, creating a Performance Max campaign and optimizing it with improved keywords and a prominent promotional offer of up to 30% off. This approach significantly boosted website traffic and lead generation. The campaign achieved a 189% increase in ads conversion rate, a 127% rise in total conversions, and a 270% surge in PMAX conversions, delivering a maximized ROI for Dyson.

Dyson