Case Study: Sequencing.com achieves lower CAC and higher ROAS with Angler AI

Sequencing.com cuts CAC by 59% with Angler AI

Sequencing.com, a leading health and wellness brand, faced rising customer acquisition costs and diminishing campaign visibility due to tightening privacy restrictions. Their existing setup only provided reactive, post-mortem data, making it difficult to optimize paid media performance in real time. To address this, they turned to vendor Angler AI and its Predictive Conversion API (P-CAPI).

Angler AI deployed its Predictive CAPI to send real-time, model-generated conversion signals directly into Meta’s delivery system. This solution enabled Sequencing.com to proactively optimize campaigns by directing spend toward likely converters. As a result, the company reduced its overall customer acquisition cost by 59% and increased its return on ad spend by 132% in just eight weeks. Angler AI provided Sequencing.com with a scalable foundation for growth and stable performance even under tighter data conditions.

Sequencing.com