Case Study: Yardzen achieves higher-quality leads and 92% YoY ROAS growth with Angler AI

How Yardzen Acquired High Value Leads and a 93% yoY increase in ROAS

Yardzen, a company that designs custom outdoor spaces for homeowners, faced the challenge of generating high-quality leads with a long consideration cycle through its Meta advertising. They partnered with the vendor Angler AI to better identify and target potential customers who were more likely to convert into paying clients, moving beyond their previous strategy of optimizing for add-to-cart events.

Angler AI implemented a predictive lead scoring model using data integrated via Segment and a custom AWS S3 extract. This solution allowed Yardzen to optimize its Meta campaigns for high-value leads. The results were significant, including a 53% year-over-year decrease in cost per lead and a 92% year-over-year increase in return on ad spend, demonstrating the effectiveness of the Angler AI solution.

Yardzen

Andrea Kyrala

Data Engineering Lead