Case Study: Wonderskin achieves lower CAC and higher ROAS with Angler AI

How Wonderskin scaled on Meta & Tiktok and improved blended CAC with Angler

Wonderskin, an emerging beauty brand, required a more robust technical solution to improve data quality sent to their marketing platforms as they aimed to scale paid advertising. They needed to improve key performance indicators like blended customer acquisition cost while increasing their ad spend. They partnered with Angler AI to utilize its predictive Conversion API.

Angler AI integrated with Wonderskin's Shopify stores and third-party landing pages to capture enriched event data, which was then sent to Meta and TikTok. This solution delivered immediate and significant results; A/B tests showed a 23% reduction in cost per order and a 42% increase in purchase ROAS. After a full rollout, Wonderskin decreased its blended CAC by 4.6% in the US while increasing its average daily ad spend by 12%, demonstrating the effectiveness of Angler AI's technology.

Wonderskin

Michael Malinsky

Founder & CEO