Case Study: Outer achieves 68% lower cost per order with Angler AI

How Outer improved their cost per order by 68% with Angler

Outer, a direct-to-consumer outdoor furniture brand, faced a long customer consideration cycle and sought to better engage qualified online traffic to drive visits to their real-life showrooms and boost conversions. Their challenge was to track how ad spend influenced high-quality leads and then confidently scale their paid marketing. They partnered with vendor Angler AI for a pilot of its predictive advertising and measurement solutions to optimize their Meta campaigns for new customer acquisition.

Angler AI implemented its predictive Conversions API (CAPI) through a seamless integration with Outer's headless Shopify store. This provided predictive lead scoring and custom events for high-value leads. The results were significant: a test showed a 73% reduction in customer acquisition costs and a 51% improvement in return on ad spend. After rolling out the solution, Outer achieved a 68% improvement in cost per order and a 52% reduction in cost per add-to-cart, allowing them to scale their marketing efforts effectively.

Outer

Robin Liao

Chief Technology Officer