Case Study: Christy Dawn achieves 33% more new high-value customers with Angler AI

How Christy Dawn acquired high value new customers using Angler

Christy Dawn, a sustainable apparel brand, was facing challenges with its Meta acquisition marketing. After iOS privacy changes, their strategy of excluding existing customers from prospecting campaigns became less effective, as Meta was incorrectly attributing purchases to new customers. They partnered with Angler AI to pilot its Predictive CAPI service with the goal of improving new customer acquisition and accurately tracking key metrics.

Using Angler AI's predictive CAPI, Christy Dawn optimized their Meta campaigns for new customer purchases based on predicted 90-day lifetime value. This solution provided advanced measurement and sent custom conversion events to Meta. The results were significant: Angler AI helped achieve a 35% improvement in purchase ROAS, a 33% increase in new customer marketing efficiency, and a 21% reduction in blended customer acquisition cost, all while the brand increased its daily ad spend.

Christy Dawn

Sam Pick

Director of Ecommerce