Case Study: Bartesian boosts machine sales efficiency with Angler AI

Bartesian cuts machine purchase CAC by 42% with Angler AI

Bartesian, a maker of premium cocktail machines, faced challenges optimizing its Meta paid advertising for new customer acquisition after iOS privacy changes. Their existing CAPI solutions were unable to effectively lower the cost per machine purchase. To address this, they partnered with Angler AI to pilot its predictive CAPI service.

Angler AI implemented its predictive CAPI, which used AI to identify high-value visitors likely to purchase machines and sent a curated dataset to Meta. This allowed Bartesian to optimize its campaigns more effectively. As a result, Bartesian saw a 42% decrease in machine purchase cost per acquisition and a 97% improvement in return on ad spend during their summer sales period, leading them to roll out Angler AI across additional channels.

Bartesian