Case Study: Inter-Faith Food Shuttle achieves stronger annual giving with Angel Oak Creative

Inter-Faith Food Shuttle boosts annual campaign giving 32% with Angel Oak Creative

Inter-Faith Food Shuttle (IFFS) needed to strengthen its annual fundraising program. Their existing direct mail approach, managed by a national vendor, lacked a cohesive strategy, created donor fatigue, and required significant staff oversight. IFFS partnered with Angel Oak Creative for a more strategic solution.

Angel Oak Creative transformed the strategy by consolidating numerous appeals into three integrated, multi-channel campaigns. This solution included strategic messaging, campaign branding, and direct mail design. The results were a 32% increase in annual campaign giving and end-of-year fundraising that exceeded goals by 31% and 37% over two years, all while reducing the number of campaigns and maintaining the same investment.

Inter-Faith Food Shuttle (iffs)