Case Study: RDG begins selling affordable smartphones in emerging markets with Angaza

How Angaza Helped RDG Begin Selling Smartphones in Emerging Markets

RDG, a multinational distributor of transformative products, sought to begin selling affordable smartphones to consumers in emerging markets using a pay-as-you-go (PAYG) billing model. To launch this new business line, they partnered with the vendor Angaza and its platform to assess the opportunity and manage the new sales model.

Angaza provided a platform that clearly consolidated all of RDG's business data in one central location. This gave RDG the accessible information needed to confidently launch a smartphone pilot. The solution was a success, resulting in a 50% gross profit margin achieved over a six-month period. Due to these impressive results, RDG plans to continue scaling its sales of mobile devices using the Angaza platform.

RDG

Rune Dige

Chief Executive Officer & Founder