Case Study: AstraZeneca boosts event engagement with Angage Mobile Event App

Angage Mobile Event App used as a new tool for the AstraZeneca events

AstraZeneca, a biopharmaceutical company driven by innovation, sought to make its events more interactive and participative for attendees. The company partnered with vendor Angage and implemented its Mobile Event App to serve as a new digital tool for its events.

Angage provided a highly flexible and customizable mobile app that improved audience interaction through real-time updates and user-friendly features. The solution successfully maximized engagement and made attendee feedback a major influence on the company's future innovations. According to AstraZeneca's Digital Marketing Manager, the high-quality interface, available services, and price made Angage the preferred choice, and the vendor's team was praised for being attentive and proactive.

AstraZeneca

Alfredo Diaz

Digital Marketing Manager & Commercial Capabilities