Case Study: SABO boosts loyalty, repeat purchases, and AOV with Andzen and Okendo

SABO boosts member AOV 9.4% with Andzen

SABO Skirt, a leading Australian fashion brand, sought to deepen long-term customer loyalty and increase retention in a competitive market. They partnered with the vendor Andzen, along with Okendo, to design a more strategic and structured rewards system that would boost purchases and expand engagement through reviews and social sharing.

Andzen developed a bespoke, tiered loyalty program called SABO Resort. This solution rewarded customers for both purchases and engagement actions, creating a more connected brand experience. The results were significant, including a 9.4% year-over-year increase in average order value among loyalty members and a loyalty member conversion rate that was three times higher than non-members. The program also contributed to a 14.6% increase in the overall website conversion rate.

SABO