Case Study: Rose-Hip Vital grows revenue by 25% with Andzen and Klaviyo

Rose-Hip Vital grows revenue 25% after migrating to Klaviyo with Andzen

Rose-Hip Vital, an Australian-owned family business selling natural supplements, needed a more dynamic email marketing platform to support complex segmentation and cross-category personalization. The brand was also concerned about potential revenue loss during its migration from Ontraport to Klaviyo, especially for a key sales event. They engaged the vendor Andzen to address this challenge.

Andzen executed a full migration to Klaviyo, developing advanced segmentation and custom logic to trigger education-first flows for customers purchasing in new categories. This strategy protected and actively enhanced performance, growing October campaign revenue by 27% year-over-year and BFCM campaign performance by 54.2%. The vendor Andzen successfully turned the platform migration into a significant growth opportunity for the customer.

Rose-Hip Vital