Case Study: Moana Bikini Achieves Automated Influencer Marketing Success with Andzen and Gatsby

Moana Bikini boosts influencer engagement 68.9% with Andzen

Moana Bikini, an Australian swimwear brand, had a large and highly engaged Instagram following but sought a way to automate its influencer marketing to efficiently reward user-generated content and increase brand awareness. The vendor Andzen implemented a solution using the Gatsby automation platform integrated with Klaviyo and Justuno to address this challenge.

Andzen's solution involved capturing customer Instagram handles via optimized forms and deploying targeted email campaigns and automations to incentivize content sharing. This strategy segmented influencers by follower count for appropriate rewards. The results were significant, with a 68.9% engagement rate on the data capture form and key email metrics, including a click rate and a placed order rate, soaring hundreds of percent above industry benchmarks.

Moana Bikini