Case Study: Beauty EQ achieves above-benchmark revenue growth with Andzen’s Klaviyo Fundamentals

Beauty EQ boosts revenue with Andzen, driving a 35.6x Nurture Series revenue per recipient

Beauty EQ, an online skincare and beauty tools retailer, faced limitations with their existing Mailchimp email marketing platform as they sought to grow. They engaged Andzen, a Klaviyo Master Elite Partner, to implement a more robust solution and migrate to the Klaviyo platform to drive revenue through advanced automations.

Andzen implemented its Klaviyo Fundamentals package for Beauty EQ, which included account setup, strategy, and building key email automations. This migration included a subscriber list reactivation campaign to improve deliverability. The result was performance significantly above industry benchmarks, including a 54.7% higher placed order rate for abandoned carts and revenue per recipient that was 35.6x and 70.5x the benchmark for nurture and post-purchase series, respectively.

Beauty EQ