Case Study: Rust-Oleum stands out with Tremclad Turbo creative direction and script writing from AndSo

Rust-Oleum makes spray paint stand out 3x taller with AndSo

Rust-Oleum, a major paint brand, faced the challenge of making its new Tremclad Turbo spray paint product stand out in a crowded DIY market. The brand engaged its creative agency, AndSo, to develop a distinctive campaign that would highlight the new product's unique, oversized design.

AndSo developed a minimalist TV and social media campaign centered on a universally recognized concept: the sound of spray paint. The creative concept showcased the product in action through a silent skit where the only "dialogue" was the standard "psshht" of a regular can versus the giant "PSSSHHHT" of Tremclad Turbo. This approach created a highly memorable and original sound that cut through the noise of typical commercials. The campaign successfully differentiated the product, and a Rust-Oleum manager stated that partnering with AndSo was "truly transformational" and that their ideas were driving the business forward.

Rust-Oleum