Case Study: NGen launches a talk-worthy conference with AndSo

NGEN launches N3 Expo with AndSo and renews before day’s end after 460,000 data points

The customer, NGEN, an accelerator for tech and advanced manufacturing, needed to launch a new and memorable conference relevant to multiple high-tech industries. Their challenge was to create a talk-worthy event that felt Canadian but had global appeal to attract government and industry attention. They partnered with the vendor AndSo for a solution involving branding, experiential design, and technology.

AndSo developed the N3 brand, featuring a dynamic 3D symbol, and produced a launch film to set the event's tone. Their key experiential solution was "Catalyst," an AI and laser art installation that used 460,000 data points to captivate attendees. The event was so successful that the NGEN board renewed the conference before the day was over, achieving the primary goal of ensuring it would happen again.

NGEN