Case Study: Good Standing Architects builds a standout brand with AndSo

Good Standing Architects doubles in size and revenue with AndSo

Good Standing Architects, a modern boutique architecture firm, approached the design firm AndSo with a challenge. They needed to completely reinvent their brand to stand out in an industry where firms are often perceived as uninteresting. Their goal was to develop a new name, brand identity, website, and social media presence that would set them apart from traditional competitors.

AndSo developed a comprehensive solution, starting with a strategic naming process that resulted in the new identity "Good Standing." The brand system drew inspiration from dot grid paper, a staple in architecture, and was applied across lawn signs, a website, business cards, and social media. One year after implementing this new brand identity with AndSo, the customer had doubled in both size and revenue and was working on more than 15 active construction sites.

Good Standing Architects