Case Study: Lamar State College Port Arthur exceeds spring enrollment goals with Anderson Marketing

Lamar State College Port Arthur boosts spring enrollment 1.5% above goal with Anderson Marketing

Lamar State College Port Arthur faced challenges with brand confusion due to multiple local colleges sharing the "Lamar" name, a perception that students needed to leave the area for quality education, and a significant, uncommunicated tuition decrease. Anderson Marketing was hired to develop a new campaign to support Spring 2020 enrollment and address these specific issues.

Anderson Marketing developed a new "LEARN. RIGHT. HERE." positioning to emphasize quality local education. The solution focused on unique programs offered only at the Port Arthur campus, highlighted potential earnings from those degrees, and integrated the new lower tuition into all campaign materials. The multi-channel campaign surpassed the college's enrollment growth projection of 2% by achieving a 3.5% increase for the Spring 2020 semester.

Lamar State College Port Arthur