Case Study: Del Mar College boosts applications and engagement with Anderson Marketing's "Dear Del Mar" campaign

Del Mar College boosts conversions with Anderson Marketing and 50,000+ clicks

Anderson Marketing was engaged by Del Mar College to develop a new creative campaign following pandemic-related constraints that had limited their marketing efforts. The challenge was to produce an effective campaign shot in only one location with a limited number of students.

The solution implemented by Anderson Marketing was the "Dear Del Mar" campaign, which featured storytelling testimonials from students and alumni presented as love letters to the college. This approach incorporated five key messages about the institution's value. The campaign was supported by a comprehensive multi-channel media strategy. As a result, Anderson Marketing delivered over 50,000 direct link clicks, 6,900 conversions, and achieved a #1 SEM ranking 95% of the time, alongside significant increases in new website users.

Del Mar College