Case Study: Washify boosts leads and calls with Anderson Collaborative's targeted B2B advertising and website design

Washify boosts website visits 143% with Anderson Collaborative

Washify, a provider of car wash technologies, faced the challenge of reaching a niche B2B audience within the car wash industry with a digital advertising strategy that required robust tracking and CRM integration. They needed to prove the ROI of their ad spend by attributing leads and sales to specific marketing efforts. They partnered with the vendor Anderson Collaborative for a solution involving marketing consultation and full-service media planning.

Anderson Collaborative implemented a cross-channel media plan on platforms like Facebook, Google, and YouTube, integrated with CRM and dynamic UTM tracking. They also deployed call tracking and recording technology to verify lead quality. This strategy resulted in a 143% increase in website visits, an 87% rise in lead generation, and a 107% increase in phone calls, all while serving over 2 million ad impressions on a modest budget.

Washify