Case Study: RMR Solutions grows into big-box retail with Anderson Collaborative

RMR Solutions grows online store revenue 49% with Anderson Collaborative

RMR Solutions, a producer of powerful cleaning solutions, faced the challenge of expanding their market beyond their core professional audience to reach homeowners and introduce new product lines. They engaged Anderson Collaborative to help evolve their brand identity and marketing strategy to resonate with this broader consumer base while maintaining trust with industry professionals.

Anderson Collaborative executed a full-scale brand transformation, which included redesigning the product line, producing new commercial content, and launching a multi-channel advertising campaign. This strategy successfully positioned RMR Solutions for both pros and homeowners, driving 49% year-over-year growth in online revenue and an 86% increase in first-time customer acquisition. The work also helped secure major deals with big-box retailers, significantly expanding the brand's market presence.

RMR Solutions