Case Study: JAMNOLA achieves profitable pandemic launch with Anderson Collaborative

JAMNOLA generates $115K+ in August ticket sales with Anderson Collaborative

JAMNOLA, a New Orleans-based experiential art exhibit pop-up, faced significant challenges launching during the COVID-19 pandemic. Their initial plans for a hands-on attraction were altered by restrictions, requiring a new marketing strategy to achieve profitability on a limited budget with strict advertising limitations. They partnered with Anderson Collaborative for marketing consultation and full-service media planning to overcome these obstacles.

Anderson Collaborative created a targeted, cross-channel marketing plan that achieved profitability within just 15 days of the launch. By meticulously tracking performance, they optimized campaigns to maximize return on ad spend. This solution generated over $115,000 in ticket revenue from only $4,500 spent in the first month, achieving a 25x return. Anderson Collaborative's efforts helped JAMNOLA become a staple in the community, selling out weekly and securing major press coverage.

JAMNOLA