Case Study: House of Jack Co achieves 135% BFCM e-commerce sales growth with Anderson Collaborative

House of Jack Co boosts BFCM e-commerce sales 135% with Anderson Collaborative

The House of Jack Co., a retailer of premium leather wallets, faced challenges in scaling its digital marketing efforts for the 2024 Black Friday period. Despite a strong 2023 performance, the brand struggled with an inconsistent return on ad spend, preventing it from confidently expanding its paid advertising budget. Anderson Collaborative was engaged to address these e-commerce and paid media hurdles.

Anderson Collaborative implemented a comprehensive solution that included revamping the paid media funnel on Facebook, Instagram, and Google and creating viral organic social content. This full-funnel strategy, which also incorporated email marketing automation, drove a 135% increase in Black Friday/Cyber Monday e-commerce sales and a 160% surge in total November store revenue. The efforts by Anderson Collaborative achieved an impressive 8.2x return on ad spend.

House of Jack Co