Case Study: Goldback achieves measurable full-funnel demand with Anderson Collaborative

Goldback drives 1.46M website sessions with Anderson Collaborative

Goldback, Inc., a company creating a new form of physical gold currency, faced the challenge of building demand for its entirely new product category. They needed to educate a cold market and overcome customer objections, but they doubted whether their advertising was truly creating new demand or just capturing existing interest. They hired Anderson Collaborative to run a full-funnel paid media program to address this.

Anderson Collaborative implemented an integrated solution across Google, Meta, and connected TV to both create and capture demand. The results proved the campaign's success: it drove over 1.46 million website sessions and 24,700 leads. The most significant proof came when pausing the ads caused a sharp drop in site traffic, demonstrating that Anderson Collaborative's media was indeed creating real, measurable demand for Goldback.

Goldback, Inc