Case Study: Galleria Dallas boosts holiday ticket sales and wins ICSC Maxi Awards with Anderson Collaborative

Galleria Dallas drives 62K+ ticket sales with Anderson Collaborative

Anderson Collaborative was engaged by Galleria Dallas, a shopping center, to address challenges in driving local awareness, foot traffic, and ticket sales for its recurring experiential events like Santaland and SNOWDAY.

The solution implemented by Anderson Collaborative was a comprehensive 360 marketing strategy combining traditional and digital advertising, out-of-home placements, and public relations. This approach generated a 132% increase in holiday ticket sales, over 62,000 tickets sold, and an 8.38x return on investment from advertising, earning the campaign three ICSC Maxi Awards.

Galleria Dallas