Case Study: Decks in the Park boosts festival awareness with Anderson Collaborative's digital marketing strategy

Decks in the Park drives 721K+ impressions with Anderson Collaborative

Decks in the Park, a Dallas music festival, faced significant challenges in raising event awareness and securing sponsorships due to a very limited marketing budget. Anderson Collaborative was engaged to develop a cost-effective digital advertising and marketing strategy to address these constraints.

Anderson Collaborative implemented a comprehensive solution that included building marketing funnels across multiple digital channels and managing paid social media, email blasts, Spanish copywriting, and video production. This strategy generated over 721,000 impressions, 40,000 link clicks, and 4,000 likes, achieving an efficient average cost-per-click of $0.13 for the festival series.

Decks in the Park