Case Study: DebtBlue reduces cost per enrollment with Anderson Collaborative's PPC marketing

DebtBlue cuts cost per enrollment by 89% with Anderson Collaborative

The customer, DebtBlue, a financial services and debt consolidation company, faced the challenge of enhancing its digital presence and optimizing its pay-per-click marketing to reach individuals in need of debt relief. They partnered with the vendor, Anderson Collaborative, to address this need for improved lead generation and campaign targeting.

Anderson Collaborative implemented a comprehensive digital solution that included a website overhaul, new landing pages, and integrated analytics and call tracking systems. Their paid search and social campaigns resulted in a drastically reduced cost per enrollment and a significant increase in qualified leads. Specifically, Anderson Collaborative helped DebtBlue achieve an 89% reduction in cost per enrollment and generated $2.3M in enrollments from top keywords.

DebtBlue