Case Study: D Magazine boosts subscriptions and event attendance with Anderson Collaborative

D Magazine drives 150K+ subscriptions and $50K in ticket sales with Anderson Collaborative

D Magazine, a monthly magazine covering Dallas-Fort Worth, was struggling to increase its print subscriptions and boost attendance for its annual Best of Big D event. The company sought to utilize online advertising to overcome these challenges and engaged the vendor Anderson Collaborative to develop a digital ad strategy.

Anderson Collaborative implemented a solution that included targeted paid social campaigns on Facebook and Instagram for subscriptions, supported by Facebook pixel tracking for accurate measurement. For the event, they created extensive branded social content, a dedicated landing page, and managed digital advertisements. The efforts resulted in over 750,000 social media impressions, 40,000+ link clicks, 150,000 magazine subscriptions, and $50,000 in event ticket sales.

D Magazine