Case Study: College HUNKS Hauling Junk & Moving achieves $14.5M+ in verified CRM-matched revenue with Anderson Collaborative's Connected TV program

College HUNKS Hauling Junk & Moving® drives $14.5M+ in verified revenue with Anderson Collaborative

The customer, College Hunks Hauling Junk & Moving®, faced the challenge of providing its 150+ franchisees with trackable advertising solutions. Their existing customer CRM, HunkWare, made it difficult to tie marketing conversions directly to revenue. They contacted the vendor, Anderson Collaborative, for assistance with a recruiting ad and to find a vetted, measurable advertising method.

Anderson Collaborative implemented a Connected TV advertising solution to reach target audiences on streaming devices. After testing, a customer-facing ad for moving and junk removal proved most effective. The solution was rolled out nationally, and Anderson Collaborative built a custom analytics platform that deterministically matched ad spend to booked jobs in the CRM. The program drove over $14.5M in verified revenue on $1.32M of media spend, achieving a minimum return on ad spend of 10.9x. It also resulted in 20,785 booked jobs and reached 59% more households year over year.

College Hunks Hauling Junk & Moving®