Case Study: Coast to Coast Motors achieves 25x return on ad spend with Anderson Collaborative

Coast to Coast Motors ties $175K in paid media to $4.47M in sold cars with Anderson Collaborative

Anderson Collaborative was engaged by Coast to Coast Motors, a multi-location used-car dealer, to solve a critical measurement gap. The dealership was investing in digital marketing but could only track lead generation, not the actual number of vehicles sold from those leads, making it impossible to determine their true return on ad spend.

The solution implemented by Anderson Collaborative was a full-funnel marketing program across Google, Meta, and CTV, underpinned by a live attribution system that matched ad spend directly to sold vehicles in the dealership's CRM. This allowed the agency to optimize toward sales, not just leads. Anderson Collaborative tied $175,079 in ad spend to $4.47 million in vehicle sales, achieving a 25x return and a marketing cost of approximately $850 per car sold.

Coast to Coast Motors