Case Study: Wafeq launches a mobile accounting app with Andersen

Wafeq launches a mobile accounting app in 10 months with Andersen

Wafeq, a provider of cloud-based accounting software for SMEs in the Middle East, faced a challenge due to its web-only platform. In a mobile-first market, this limited its customer reach and value proposition. To strengthen its market position and ensure compliance, Wafeq engaged vendor Andersen to develop a mobile accounting app.

Andersen developed an iOS mobile app that managed invoices, payroll, inventory, and generated financial reports. This solution allowed Wafeq to enter the mobile app market, attract a broader user base, and strengthen its brand by aligning with modern fintech standards. As a result, Wafeq overcame its web-only limitations and increased user engagement.

Wafeq