Case Study: Samsung Electronics improves Smart TV user experience with Andersen’s cross-platform app development

Samsung Electronics boosts smart TV engagement 30% with Andersen

Samsung Electronics, an affiliate producing equipment for Samsung, faced the challenge of improving the user experience for its Smart TV customers. They needed to develop an innovative application that would allow end-users to easily access video content, watch TV shows, and manage their TVs. To accomplish this, they partnered with vendor Andersen for its mobile app development services.

Andersen developed a cross-platform application supporting over 55 TV models, which featured smart typing tips to simplify text input and intuitive navigation for browsing content. The solution led to a 3% increase in TV sales for the customer, with 83% of users reporting full satisfaction. Andersen's work also resulted in a 30% higher client engagement rate, successfully meeting Samsung's objectives.

Samsung Electronics