Case Study: Mercedes-Benz creates a digital showroom experience with Andersen

Mercedes-Benz launches a digital showroom in 5 months with Andersen

The luxury car manufacturer Mercedes-Benz faced a challenge when local authorities mandated the removal of physical car showrooms from a city's downtown area. This necessitated an innovative digital solution to showcase their vehicles and maintain brand presence. Mercedes-Benz selected the vendor Andersen to engineer the software for their new Mercedes Me Café concept, a digital showroom space.

Andersen developed a custom Microsoft Windows application that functioned as a secure, isolated shell, preventing access to the underlying operating system. Their solution integrated an e-menu for ordering food, a web browser, social platforms, and a unique system that suggested car configurations based on a camera analysis of a guest's appearance. The project successfully attracted new clients to the brand and provided a contactless, personalized customer experience, which later proved to be a significant advantage during the Covid-19 pandemic.

Mercedes-Benz