Case Study: a major pharmaceutical company boosts patient engagement with Andersen’s digital platform

Major Pharmaceutical Company engages 70,000 users with Andersen

The customer, a major pharmaceutical company, engaged Andersen to develop a digital patient engagement solution. Their challenge was to build a disease-agnostic platform that would provide tailored information to patients, promote positive lifestyle changes, and improve adherence to medical care, all while meeting strict security and global compliance standards.

Andersen developed a web-based patient engagement platform with a custom CMS, enabling personalized, multi-channel content delivery via SMS, email, and messaging apps. The solution resulted in the acquisition of 70,000 users within six months. Andersen's platform achieved a 77% user retention rate beyond 30 days and a 90% DAU/MAU ratio, significantly increasing patient awareness and ownership of their chronic conditions.